Kevin Roberts has just published the speech he gave on April 12 in Copenhagen. Always worth a read, especially if you are new to the concept of the Lovemark being the successor to the Brand.
The more cynical amongst us tend to scoff at the idea of business using the ultimate four letter word, Love. But think of it like this. There is too little love in the world, of any kind. Hatred is a growth industry. Why not encourage more love, whether in business or daily life. And isn’t what most of us do almost every day of our lives business?
There is also a Myra Stark report, The State of the U.S. Consumer 2002, on the SaatchiKevin.com website.
4:35:56 PM 
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