Updated: 16/02/2005; 10:33:57.
Outwardly Normal 2
Julius Welby's (currently broken) displacement activity web site
        

16 December 2003

Parker ask "Are you disposable?"
Parker Pen have adverts on the Tube for a fountain pen, with the strapline "Are you disposable?" The answer is, obviously, yes.

In fact, I'm not only disposable, I'm also biodegradable.
6:46:11 PM    comment()

Insider says drugs ineffective. This is truly groundshaking. Kinda like when a cigarette exec finally admits smoking causes cancer, but on a more fundamental... [A Simpler Way]

A bit of honesty from Allen Roses, worldwide vice-president of genetics at GlaxoSmithKline:
"The vast majority of drugs - more than 90 per cent - only work in 30 or 50 per cent of the people," Dr Roses said. "I wouldn't say that most drugs don't work. I would say that most drugs work in 30 to 50 per cent of people. Drugs out there on the market work, but they don't work in everybody." [The Independent (payment required)]

Full text (free).

Note that this came from the worldwide vice-president of genetics, not the worldwide vice-president of marketing. In reality, this is not news - variability in dose/response curves is completely known and accepted in all areas of physiology/toxicology/pharmacology. It's just one of those areas that we don't talk about to avoid rocking the pharmaceutical boat, particularly in the area of advertising.

The strapline Hitting pain where it hurts, if you are one of the lucky 40% of people who actually respond to this drug and for whom the benefits outweigh the occasionally violent side-effects won't be winning any advertising awards any time soon.

I would be interested to know if the figures cited are adjusted to take account of the placebo effect. In terms of benefits over a sugar pill, the real numbers could be even lower.

9:49:40 AM    comment()

© Copyright 2005 Julius Welby.
 
December 2003
Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      
Nov   Jan

 
Photography links
 
Weblogs
 
Design and Tech
 
Culture
 
Local etc.

Click here to visit the Radio UserLand website.

Subscribe to "Outwardly Normal 2" in Radio UserLand.

Click to see the XML version of this web page.

Click here to send an email to the editor of this weblog.