The Power of X
How the Best Thing for Apple, for Users, and Even for Microsoft, Would Be an Intel Version of OS X
By Robert X. Cringely. Let's say someone started a sports car company using engines and transmissions bought from Porsche. How many people would buy that new car, the Belchfire 400, over a Porsche with similar power and performance? None. Porsche buyers buy Porsches for the brand as much as for the engine. Belchfire 400 buyers would come from the ranks of Corvette and Viper owners, not Porsche owners.
Wrong analogy. If Ford made a car with Porsche engine, tranny, brake, suspension, etc (the only difference being the outer shell) for 30% less than Porsche, I would buy one, wouldn't you?
Wrong ideas die hard. Apple can't kill its Golden Egg Goose, which is hardware, because it will go broke. Micro$oft makes a lot of money from software because they don't make hardware and they have a monopoly. Those two conditions are sine qua non to succeed. If you don't believe me see how many companies have failed to established a sustained bussiness in Operating System software.
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