My Daddy told me Ultamently Business is about the Customer Making money with weblogs.
Will there be a day when there has been enough experimentation, and a CEO of a company that's not in software will have a weblog that makes a big difference in competition in a market that's not Internet-related. It could be the CEO of Ford Motor Company. Last week Steven Levy asked if I meant that Ken Lay would have a weblog. No, Ken Lay will not have one. But the next generation CEO will. His replacement will. Why? Because shareholders will demand it. Because there will be a competitive advantage to direct communication without middlemen.
No there will not be ghost writers for CEOs, the ghost writer will be the CEO. Two-way idea-flow. And if the CEOs of existing companies turn out to be too stodgy and uptight to take the risk, new companies will take their place, staffed by users, who contract with manufacturers to ship products they know there's demand for (they're the demand). I'll go dig up a good citation in some essay I wrote years ago. I can't believe people still think that advertising and commissions on catalog sales have anything to do with this medium. That's so ink-stained and so wrong.
[Scripting News]
12:29:32 PM 
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