Part of the new theory of design and emotions, as expounded by Don Norman, suggests that products that evoke pleasure, that look good and feel good, we perceive as being faster, easier, more effective, more satisfying. So here's an example from the Computerworld Shark Tank:
But It Feels Faster
Executive grouses to IT pilot fish that his PC is too slow and needs upgrading. "The PC is less than a year old and runs fine, but it has a 15-in. monitor," fish says. He brings in a new 17-in. flat-panel monitor and a new mouse and keyboard. A week later, he hears from the exec again: "Thanks for the new computer. This one is twice as fast as my old one."
7:53:27 PM 
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