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Wednesday, September 22, 2004
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Poor Wi-Fi Results in Lost Business.
A survey found that half of hotel guests would not stay in a hotel
again if they were dissatisfied with the Wi-Fi service there: Most of
the folks in the survey said Wi-Fi was important to their visit, so it
sounds like they chose the hotel based on the availability of the
wireless network. The conclusion here is that while Wi-Fi is broadly
used as a customer retention tool, the opposite is true if the service
is poor.... [ Wi-Fi Networking News]
Now that's an interesting survey. I do base my choice of
accommodations, at least in part, on the availability of WiFi, with a
preference to free WiFi. As a result, I've been favoring Best Western when I have a choice.
Until now: I received a rather troublesome email from Best Western, which included the following lines:
"Best Western is presently seeking your
permission to communicate via e-mail with you about Best Western news,
events and special offers. . ."
"If you do not opt-out of receiving this information in the manner
indicated below, then Best Western may contact you via e-mail with
these materials."
Whoa there, pardner! You're asking my permission, and simultaneously
declaring that I have to opt out if I don't give my permission?!!!?
What's wrong with this picture? If I ignore your email (or it's scooped
up in my spam filter, whence I retrieved this one, in fact), you
interpret that as permission? No dice!
I hit the opt-out button, and fired off a nasty-gram to BW, explaining
the error of their ways. So now I'm not so sure I want to choose BW for
my next hotel stay.
BTW, I wrote to the Marriott folks after my stay in Baltimore to
complain about the foolish daily charge for internet access and explain
the value of free WiFi. Never received a response from them, so
Marriott is not exactly at the top of my list either.
1:19:29 PM
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"In our civilization, and under our
republican form of government, intelligence is so highly honored that
it is rewarded by exemption from the cares of office."
9:58:45 AM
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© Copyright 2002-2005 Fred Sampson.
Last update: 5/21/05; 10:23:39 PM.
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