Wednesday, September 22, 2004
|Poor Wi-Fi Results in Lost Business
Now that's an interesting survey. I do base my choice of
accommodations, at least in part, on the availability of WiFi, with a
preference to free WiFi. As a result, I've been favoring Best Western when I have a choice.
A survey found that half of hotel guests would not stay in a hotel
again if they were dissatisfied with the Wi-Fi service there: Most of
the folks in the survey said Wi-Fi was important to their visit, so it
sounds like they chose the hotel based on the availability of the
wireless network. The conclusion here is that while Wi-Fi is broadly
used as a customer retention tool, the opposite is true if the service
is poor.... [Wi-Fi Networking News
Until now: I received a rather troublesome email from Best Western, which included the following lines:
"Best Western is presently seeking your
permission to communicate via e-mail with you about Best Western news,
events and special offers. . ."
"If you do not opt-out of receiving this information in the manner
indicated below, then Best Western may contact you via e-mail with
Whoa there, pardner! You're asking my permission, and simultaneously
declaring that I have to opt out if I don't give my permission?!!!?
What's wrong with this picture? If I ignore your email (or it's scooped
up in my spam filter, whence I retrieved this one, in fact), you
interpret that as permission? No dice!
I hit the opt-out button, and fired off a nasty-gram to BW, explaining
the error of their ways. So now I'm not so sure I want to choose BW for
my next hotel stay.
BTW, I wrote to the Marriott folks after my stay in Baltimore to
complain about the foolish daily charge for internet access and explain
the value of free WiFi. Never received a response from them, so
Marriott is not exactly at the top of my list either.
"In our civilization, and under our
republican form of government, intelligence is so highly honored that
it is rewarded by exemption from the cares of office."
© Copyright 2002-2005 Fred Sampson.
Last update: 5/21/05; 10:23:39 PM.
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