Updated: 11/26/09; 9:15:08 AM.
The Mediaburn Radio Weblog
"THE FOCUS OF DIGITAL MEDIA" - Gary Santoro and Mediaburn.net


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Monday, July 28, 2003

Orange Sun Vision
Orange Sun Simmering (2003 July 29 ) [Astronomy Picture of the Day]
10:18:43 PM    

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More Extreme Sports / Texas Politics
Texas Democrats withdraw again, leave the state. This time it looks like they'll be "summering" in Alburquerque. ;o)
4:36:27 PM    

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Internet Use - Teens and Young Adult
Teen & young adult Internet use now exceeds TV time

A significant landmark has been passed, according to a Harris study. The 13-24 demographic, a prime target for many marketers, now spends more time online than with the tube. A good fraction of that TV time is apparently as 'background' while connected to the net.

If you're interested in the marketing and media impact of the net, read the whole thing. All can appreciate the implications of this, however:

Wenda Millard, Yahoo!'s ad sales chief, thought [young people] would have used the Internet more for entertainment instead of information purposes. The findings indicate that they approach the Web with an agenda, making search engines their first stop.

For marketers whose vocabulary is studded with words like 'compelling' and 'driving' consumers, this is a wake-up call. These aren't sheep, they're hunters. And even if you sell to a different age cohort, these people are headed toward you at one year/year. Better start figuring out how to serve them. [Due Diligence]
2:32:01 PM    

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Burlington, VT
Photos from the Road: Burlington.

govlunch.jpg
Governor Dean attends the grassroots $393,000-and-counting luncheon with over 7,500 supporters at Burlington, HQ this afternoon. (He's getting ready to blog in this photo.) Note his $3-a-plate turkey sandwich lunch. Photo by John Pettitt.

[Blog for America]
1:18:08 PM    

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© Copyright 2009 Gary Santoro.
 

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