On the Road Again
Last minute business travel has struck again. Off to Honolulu tomorrow AM. Feel sorry for me.
For those following Supernova, also check out transcriptions by the Supernova Weblog, Doc and Mitch Ratcliffe. Definately caught the quotes I missed, as well as the expert commentary. There is even a photolog, a tool I hope to begin using. Otherwise the discussion continues on the via the Group Weblog.
While I missed real-time participation in the parallel universe of those blogging in the room at the time, it may of let me get my own notes down, and even have some time to think.
Im hoping the plane time will let me process what I have just experienced. Many who weren't there, and some who were, derided the mere existance of an optimistic technology conference. Some had problems with the term decentralization. Seperately, Anida Levin raised real issues of how centralized power is an indominable force. This is the great thing about such an open conference is all this feedback and debate.
I came away without answers I was looking for on the De/centralization balance, how social software fits in all this, key questions on grid computing, and, most importantly, business models. Many of these things would have had immeadiate practicality. But the conversation continues.
What we haven't learned?
- K: Government
- K: Digital identity
- Marc: Mechanism for interaction
- Bill Branson: De/centralization balance
- Rohit: Economic reasons to decentralize
- Doc: Categories of "infrastructure"
- Dave: Biz Models
- Organization and Legal models for De/centralization
- SIP, IM and Superdirectories
- Me: Grid Computing
- Inside the Firewall
- DRM/Fair Use
- Consumer electronics and non-PC devices
- Phil Wolff: focus on the gov for the DC conference
Karl Marx: "Philosophers have changed the world and now its our task to change it"
Kevin: "In our case, its our task to explain it"
Great job, Kevin. Looking forward to the next one.
The Great Wireless Hope
- David Sifry, Sputnik
- Duncan Davidson, SkyPilot
- Glenn Flieshman, Journalist
- Dave Hagan, Boingo
- Martin Rofheart, XTreme Spectrum
missed the beginning of this session
Duncan: many backed off of WiFi because of security without understanding the issues
Killer apps for unlicensed spectrum?
- Dave: all the things you want to do on a normal basis wherever you go
- David: likes to surf on the crapper and its incredibly sticky
How has FCC regulating this space effected what you are doing?
- Martin: Had to get authorization to build, manuf and sell our devices. The process has evolved over decades to serve large companies, does not reflect requirements of tech startups
- Duncan: In a political box. Creating a duopoly in cable and wireless and regional monopolies in wireline. Staffers are great people trying to make something happen, but spectrum is lying fallow -- the 3rd pipe, the breakthrough to bust open the last mile. WiFi maybe 2.5, 5G. Open, robust, innovative.
- Glenn: will incumbents overtly fight the 3rd pipe to capture available open spectrum?
- Dave: congestion at big conferences. at 802.11 planet a success. Its managable and all about forecast and fulfillment. The challenge is at the backbone (IP Transit)
- Martin: Only a matter of time until its solved (commons): either carve it up (license) or cognitive radios (open). Open wins because consumers are demanding.
- Duncan: Meshed architecture, fully distributed, scalable (I doubt it, each node adds a hop -- diseconomies of span)
- David: polite radios
- Dwayne: Chairman Powell's taskforce www.fcc.gov/sptf Current is command is control, to move to a commons and a property model. Unlicensed easement - every license has a portion of band that is open as long as it doesnt exceed a temperature. First rule making for this starts tomorrow, Request for Comment issued -- the first tangible output from taskforce. Process continues for the next two years.
- Glen: 802.11h amends .11a and allows deployment in Europe, differs by dynamic channel management and power control (polite radios), could be rolled into b & g to realize polite radios.
- Duncan: The uniband has been adopted somewhere in the world. Japan, England & Australia. The pressure to get this out will open it in the rest of world.
- Duncan: Backhaul on the Mesh...distance between hops almost all is used for relay...
- one thing you can do is have longer radio throws with WiFi (see Tim Pozar's stuff),
- the other is if you put the gateways deep into nieghborhoods
- (still think there are real limits here, especially because gateways already exist somewhere else at the terrestrial backhaul network)
- David: Texas Instruments reduced standby power requirements by 10x -- the real potential battery saver when the chipset hits the market.
- Martin: still going to have the uptime radio power requirements. Also, UWB Developer Kits shipping
- Rohit: can we go below layer 3 for access. Duncan: you are trying to create a carrier grade product, and it is better to get it down to layer 2 to provide an alternative to terrestrial
- David: emergency network mesh experimentation projects (SMS hopping its way to 911)
- Glen: Zigibee, low power low bandwidth alternative (for remote controls)
- Andrew Chapman, Narad Networks
- Mike McCue, TellMe
- Michael Stumm, SOMA Networks
- Andrew: Building ethernet switched networks on HFC. The network shouldnt be so stupid you cant do something with it.
- Mike: Call Center, Directory Assistance, Comm Functions.
- Michael: Broadband wireless DSL alternative in the last mile. (Last mile $500-1500 per sub via copper)
Kevin: why is there any hope at all for any of you?
- MM: Telecom is a business, where there is change there is opportunity. ILECs needing to invest.
- AB: Huge industry, we are the 3rd company I did with my co-founder in this space. Everyone uses the network. Has a bet on www.longbet.org that one of the ILECs will go bankrupt in 2007. CATV is the Rodney Dangerfield of the industry, but have change alot. Twice as many subs as PSTN for IP. Cox $250m/yr in enterprise businesses. Looking to grow their business, do new things and will buy on a good ROI model.
- MS: 12-16 month ROI breakeven and it will be deployed. Look for where deployments are happening. They made a good shift from CLECs to ILECs which are buying. Soma offers 12Mbps, synchronous but shared and distance sensitive.
Kevin: US Broadband vs. Rest of World?
- MM: Korea has greatest penetration of broadband, but that's under the current definition. If you really have broadband you never worry about bandwidth. We build a fully switched gig Ethernet service. This audience is stuck on a narrowband platform. SIP with unlimited bandwidth, distributed end points managing services. Net needs to know priority and economic rational. VoD experiments will not scale (compression barriers, server), need CES or IT end products
- MS: Putting all the services on the end users requires cooperation of all sorts. Most end users have certain kinds of software that they cannot manage. Firewalls and content filters are moving further into the network.
- MM: Give up on best efforts networks. Fully capable QoS network that can read and prioritize enable rich bandwidth.
- AB: You have to have a balance between De/centralization. Its not just complete decentralization. (Centralized management, decentralized infrastructure).
- MM: The network's awareness of classes of service is a central function. TWC wants to offer disaster recovery services in NY, but could partner with IBM to do so -- a balance of De/centralization. You have to allow people to make people to make money and invest when they think they can. You have to find a way to allow people to share in the profits.
- Doc: Cox forcing him to buy Asymetrical? (nice consumer question, yawn)
- MS: Flood the network, then shut it off to terrorize your nieghbors
- AB: We dont sell to humans. SMB
Kevin: What will change in terms of applications?
- MM: Call center with voiceXML $3-5min to $.03-.10 per minute. Directory with more services available at 411 through automation. Voice activated dialing, email -- 5-10 from now getting a voice prompt instead of dial tone (I guess dial tone isnt God after all).
- AB: Migration of enterprise applications to SMB. Depending upon network based storage. Video enriched email, storage of personal video, video conferencing..
- MS: More managed as services firewall, content filtering, conference calls (ahh...remember TimeShift?).
- AB: Tools need to be created to allow users to create their own applications in P2P fashion. Like Blogging.
Kevin: Incumbents fighting it?
- MM: They wont change
- AB: Cable winning. More apps that are PC-like will complement
- MM: Blogging like tool using voice using TellMe http://studio.tellme.com
Kevin: Who pays for the minutes?
- MM: Phone billing infrastructure is incumbent opportunity -- (bah, not at when billing costs are 20% of revenues)
- MS: Competition drives action. Either from small greenfield deployments or large guy gets aggressive
- MM: SMS integration with Voice Messaging
Kevin: Web Services?
- AB: Doesnt have anything to do with the web, it does with services. Doing things at Layer 7 that are interesting and people want to pay for.
- Kevin forsees a movement in OSS towards a Web Service componentized architecture
- MM: telecom guys want to install eBay in their plant, they dont get web services
- AB: metro ethernet deployment becuase they support the applications people want to consume. CATV more open, serving these apps and will be more dominant.
- AB: QoS is not anti-consumer, but its crappy because of the network its built on. Managing flows through networks marries willingness to pay with a service -- virtuous cycle.
- AB: Amphone will be created to allow Universal Service to die.
- MS: Reg mandated services are expensive because of the old network they have to run on
- MM: Work with wireless then shift to wireline to avoid regulatory issues
Note: David doesnt use the word commodity, I stuck it in below
Kevin: In my dreams I would come up with a simple idea like Davids that is so powerful and everyone gets.
Im shocked to have never gotten below layer 7 in the discussion today and have people still call it infrastructure. That's not infrastructure. Infrastructure is important and uncertain.
- Massive failure by PTTs and ILECs, getting worse, and I can't wait.
- Distance is dead, except where its being held back by regulation and monopoly
- Yahoo BB hapan giving away modems, 12Mbps/ ~0.5 upstream 12000Yen/mo=~$15USD, started in April, took to September to get first 1M customers. 5M ADSL subs in an 80M person countries. 120k Fiber to the home (FTTH) customers. Growth. Cost of customer acquisition make him cringe
The Future (not evenly distributed yet)
- VON in Atlanta, small company, Global IP Sound. Shrink wrapped bundled with a Compaq Pocket PC with vanilla 802.11 with telephony that sounded better than PSTN. WITH NO TELCO IN THE LOOP.
- When the net is better than POTS, the cash cow goes away
- SIP (Session Initiation Protocol): what HTTP did for documents, SIP will do for communications
- POTS: Sure you can do Internet on it, you can do it with smoke signals too
- Simple networks provide connections, not services. Providing commodity connectivity. Services are enabled by smart edge devices.
- Gilder's Law outpacing Moores Law, Depreciation iinversely nverse, Engineering effort scales according to nobody's law.
- End-to-End principle, 25-30 years old, similar to stupid network -- if you can do something at the ends or at the middle, do it at the ends to preserve your options, use of the network will be different in the future.
- Internetworking shifts control from network owner to end user
- Telephony yet another application, Bob Cannon and Bob Pepper at FCC
- Winning apps not created by telcos, most haven't been discovered yet (SIP and presence management!!)
- Old biz model
- Voice-monthly income
- network subsidized
- physical subsid
- Stupid model
- apps are services -- a vibrant market
- network is protocol -- a commons
- physical a not subsidized -- he says the big question is the business model? -- the commodity business
- Who owns and runs the network?
- Telephone company? Difficult transition to the horizontal model
- Cable company? Difficult to give up old video entertainment model
- Municipalties? 125 experimenting
- New kinds of company?
- Politics of End-to-End...big list of ideals vs. the Dark Side
- GOLIATH LOST
- I posed the utility model question and he says Im right, but there are alternatives (he is right too)
- Server should be at the edge of the network
Sergey Brin, Google
Conversation with Kevin:
K: What is google? Its more than a search engine.
S: Employee driven innovation. We stay close to search, but not entirely -- distributed computing
K: You are the central default search engine people we use. What got you here?
S: Its a suprise to me how much we are used and relied on. Larry and I used search alot and had our own user frustration. Contrast to other companies that hired managers that didnt use the web.
K: the API
S: thousands use, made it easier to keep track of screen scrapers.
Anne: what's the business model
S: There is no business model to the API yet, restrict scale and later may charge. Spurring innovation. For plagerism detection a simple application that checks documents for copies. Spell checker plug in to a browser for large text fields in forms.
Marc: problem of textual association with images. for the attachment of meta-data.
S: you can make people write to computers or vice versa, we can do the latter. Its easier to find meta data within the page than have people author more meta data.
Dave: Google is centralized, so you ever see it being decentralized to the client?
S: Google for the desktop is different than a decentralized google. May want to search the desktop from anywhere. Our tech competency is in large farms of servers, not in client servers, it would be easier to do it in a centralized way
Gaps in blogs. Feel free to send me more questions. Some think it doesnt do a top layer crawl frequently and some getting into the bottom of the historical file. Have talked about a push functionality, concern about wide adoption, could be a DoS vulnerability.
Looks like we just got Sergey to build ping-push from major weblog platforms. A real outcome.
Advanced search isnt used much. Users want the simplicity.
K: Do you have obligations because of size?
S: Yes, more responsibility, take it serious. People have heart attacks and search for solutions. People want to commit suicide search for suicide. Responsibility to the surfers. Rankings fluctuate.
S: Our internal performance metrics arent perfect and are evolving, some times use focus groups, repeat user usage, 4 word queries, etc.
Isen: How is Eric Schmidt doing? Are you happy with him?
S: Search took a year and...
K: Did you type CEO into Google and see what came up? (laughter)
S: Successful relationship, great cultural fit, all the hard issues we discuss and decide on togther (them and Larry). Cultural fit is the key
S: Link expiration is offset by caching, but thats it.
Cory: is anyone thinking about how the world is adapting to Google and thinking about how to strengthen your iron-like grip around the world
S: Im suprised by uses, have to be careful and open.
DW: have you replaced the DNS system, will you extend this use
S: There is "I'm feeling lucky"
Are Weblogs the Next Platform?
- Nick Denton, Weblog Media
- Meg Hourihan, Consultant and Writer
- Dave Winer, Userland
Dave is blogging Kevin's intro, who is what where exactly?
- Dave: Weblogs are like the word procesor and printer for the web. We did it to open writing for the web. So you want to use tools like the word processor, hooking it up was next step (XML-RPC, etc.). Web services is not just for enterprises.
- Nick: Im a media guy, this is a way to produce media cheaper than possible 3-4 years ago. Promise similar to online media in 98, there is unfinished business.
- Meg: Web service potential is how protocols can be transparent to users (think she meant opaque). Interest is potential ubiquity and how content and people use technologies easily. Took us to this point in technology to get the writable web.
Kevin: Why is it going to go to the next level?
- Meg: People want to talk to their friends.
- Nick: Snow was the big story for bloggers last week, they wanted pictures of the snow. Easy distribution of media and a good media experience.
- Dave: Wasnt just local, the west coast participated, its like
- Dave: There were tools that let you build web pages, starting a weblog is different, its like a magazine. There are more readers than writers (I hope so). Continual process of evolution, in two years radically different, but you wont notice the immeadiate change.
Kevin is the is a personal market or potentially mainstream?
- Nick: you have companies using weblogs for cluetrain style outreach, small businesses (like his Gizmo, they pay the writer $1k/month, $1-2k overhead, scalable small business)
- Dave: this might be like word processors in the early 80s, may not be a VC investment (bah)
- Nick: Tina Brown's post mortem of Talk magazine vs. weblog niche media product
Kevin is this word processing or hypercard?
- Dave: Hypercard went away b/c people didnt support it. Here there is support, hobbists are having fun and there is healthy competition
- Meg: The buzz is not sustainable. Needs to be embedded in other media and technology forms so its not a buzz word.
- Dave: Kevin's weblog is a perfect example of where its appropriate, now I know him
Marc Canter: vs. wordprocessing its decentralization and there will be a fragmented market (not likely if the opportunity is large enough). Untapped markets are there (believe Marc sees the opportunity in micromarkets)
Bob Franken: are we talking about Blogging(TM) or the generic idea of easy publishing.
- DW: there is a third term which is Blog as a tone of voice
- Nick: this is why the term has got to expire
- Meg: this is just blocks of hypertext
- Dave: My first Davenet post was in 94 was a blog post, although it captured some essence of what blogging is about. Written by an individual, unedited and you just put it out there. Journalists, not management, fear blogs
Rohit: Wiki is part of blogging. Help me understand your definition of platform. If a tool allows you to create docs, its just a tool. If you can use the output to combine with others and make something larger its a platform.
- Dave: Even the most primitive blogging tool uses Macros. They also come with programmability to some degree.
- Marc: Radio is a platform for us and we are going to do alot with it.
Kevin: What's missing?
- Nick: Weblogs help define the writer. Could imagine a personalized news service (already there with Radio, IMHO), online dating services.
- Meg: How do you find all this stuff? Many dont know it exists?
Glen Flieshman: when do we get around the monolithic blog article problem? And what about women?
- Dave: NYT has been writing for 3 years about blogging, each time assigning a new reporter.
- Dan Gilmore: More articles saying blogging good.
- Dave: But they aren't very convincing because they always present both sides
- Phil Wolff: The issue with women is that blogging is a social activity and its spreading from an early adopter center. The average user of Live Journal is a 16 year old girl. The market is fragmented.
- Nick: Elizabeth Spiers is an example of a young female blogger turning pro
- Doc: different social network show up in different ways. It shows up in Google. Dave said: The first blog was Tim Berners Lee. The importance is living links.
- Nick: alot of the activity and growth is in right wing
- Meg: there is unlimited bandwidth, most people start blogging to connect with a small groups, no reason to fear the right taking it over like talk radio
Kevin: 5-10 years from now what percentage of online will have a weblog?
- Dave: everyone
- Nick: Ten times as many people writing in public as you did in print
- Dave: In ten years all congress reps will have blogs
- Marc: everyone will have their identity online
Mitch: Arguing about what blogging means is like arguing about how many angels will be dancing on a pin. More people using their own voice. In the future will the net be primarily a medium of consumption or interaction?
- Dave: center is meaningless
- Nick: you are the sun of your own solar system
Audience: where does it fit in the spectrum of media? is the scalability and maliability of what this is the power?
- Dave: it has a flame retardant built into it unlike email, which is part of the popularity (vs. Spam). Weblogs demand respect. You have to listen to the author and they dont have to respond, if you choose.
- Meg: its like an IM to the world. has the off the cuff nature of IM
Phil Wolff: applicaiton of blogging in collaborative work
- Meg: thats why blogger got built
- Dave: we needed content management systems in 99. Best experience is with the instant outlining stuff, and this is where it will go. Will it all need the web browser. Blog browser? Brent Simmons, net newswire. Nielson. Everything looks like an outliner to me
- Meg: Evan and I wanted to share and we were bad with email and knew that it diappears and interrupts. Stuff creates a space, and a chronology of the startup, which was a must read for new employees, a place for corporate culture.
Cory: thing that makes it most interesting is how a tool can be put in the hands of a domain expert (YES!). Allows people to write who didnt write before, despite the demographics looking like tech conference demographics, people saying things they wouldnt have said before. Homeless guy finds an audience in social workers -- the feedback loop.
Dave: this is a backdoor proposition and enables people to get their jobs done
Moses Ma: weblogs which are distributed commentary systems are an ideal platform for pontificators (windlogs). Mass market doesnt care for this stuff. Ryze is what appeals (YES?)
Kevin: What are the next features?
- Meg: Push for weblogs (same as my previous post)
- Doc: Search
- DW: Blogfriends
- Marc: Topic Server, which Im working on
- Florian: percieved complexity
- Nick: News front page, within a social network
- Doc: ideosyncratic google (people I like linked at the top)
Remaining questions for me: How do we get this platform to the mainstream and how do you deal with MS's Sharepoint & Onenote
From Web Services to Distributed Infrastructure
- Brent Sleeper, Stencil Group
- Anne Thomas Manes, Author
- Christian Georghe, TIAN
- Dick Hardt, ActiveState
Defining Web Services
- Anne: Has everything to do with services, little with Web. Application to application communication technology. XML only required technology, protocols and transport is up to you.
- Chr: Background in applications. When you start looking at decentralization there is a notion of quality of experience, as opposed to quality of service. Does the SFM app interface and components actually matching what the sales person is trying to achieve at each touch point to close a sale. What needs to happen at the context of interaction and how can WS decoupling improve it?
- Dick: Two things: the dream of WS and the manifestation which is the SOAP and WSDL thats out there. Similar to the promise of Java. All the real uses are within the enterprise, similar to what happened with Java. Interesting things like Amazon or Google, but not critical or driving innovation. Anne: Its two years old, you just haven't seen it yet.
- Anne: examples of WS you will use in the near future:
- File, print, Kinkos, and when its done deliver it here -- the ability to do it from Office. Released as a web service in Spring (exists already, but not as a WS)
- Siebel rep from PDA gain access to info on a client through Yahoo Enterprise
- What about one-time query vs. transactions. Amazon example of not having inventory info and
- Dave Sirfy: larger social issue is WS as a utility. Technorati...not that issue of how we interoperate but how we deal with downtime and exceptions
- Chr: its QoE, need to build in redundancy
- Brent: is it a lack of standards/another needed layer to filfill the utility model?
- Anne: there is an effort at WC3 to extend SOAP's reliability as defined as a tier/standard in WSDL, but one of the interesting features of the web is that its not always available
- Chr: john hagel's services grid paper. Many of the implementations are not in the core business processes yet.
- Dick: part of it is in the tools. dealing with failure requires tool, language and thinking of how to dev distributed programs. other part is identity, with trading partners you can identify both ends, but on the web there is no unified identity system.
- Dave Winer: weblogs and web services are the same. Doc is using an interface that allows another developer to use. These are only APIs to reduce lock-in. Its not cool to say that there is nothing because you havent looked
- Dick: most developers are not programming web services. Dave: depends on the developer community you work with
- Anne: 70-85% of companies are experimenting with Web Services.
- How do you build systems that are tolerant of failure
- Anne: similar to old system issues
- Components vs.
- Anne: Doing dynamic binding to a service with abstract client proxy, at runtime select service I want to communicate -- the core proposition -- no other distributed middleware technology gave me this capability. Integrate that with system management technology that predicts response time for specific services, then flowing to assembly is how you realize reliability to a degree.
- Rohit, KnowHow: how long until the social change? throwing dynamite in a fishing pond you might find something new come out. what one way is how this different from CORBRA
- Anne: Sun, Microsoft and IBM agree
- Chr: Determine services at runtime based upon user needs.
- Dick: part of the dream would be to use it broadly over the net and he is not seeing it happen. hasnt gone mainstream yet. needs identity.
- Alex from FaceTime: struggled with the issues in IM. Agrees that its happening within the enterprises. The economic model has not played itself out. (this is similar to the case with Business Collaboration, its just a sign of the times, there is less demand for inter-enterprise integration or collaboration)
- Anne: A web service is an interface, not something you buy, its something you use. What is required is a provisioning(/procurement) system to complement the web services. Need payment systems, and other basic information.
- Dave Sirfy: what about the business model? Amazon is making it work to make sales, Google to sell advertising, Radio to make it easier to post. Technorati had a business model in a subscription model.
- Brent: what is the business impact of the implementation? Because the large companies are backing it will ultimately be successful.
- Anne: IBM and Microsoft are into it to kill Sun.
- Me: Changes the financial model of software to reduce risk for customers, commoditizes software to earn margin in services, increases volume sales of underlying datacommodities
- Dave Winer: There has never been a basic tech developed by the big players, its all about creating services work for the big 3, core of XML-RPC will be distributed widely to enable competition and will race through organizations
- Rohit: its a new kind of software vendor (close to right!)
- Anne: Can run Web Services in a lite servlet, dont need a J2EE web server, so its not just for the big guys
- Brent: where are the opportunities?
- Dick: WS for integrating the MS vs. rest of world. Transactions in a cloud. Java now for backend, Flash as rich client...a different manifestation of Web Services than WSDL and SOAP may realize the vision of the cloud.
- Gary Boone: will non-tech users assemble? Is there something else needed.
- Chr: that's the dream
- Anne: WSRP and WSIA to allow dynamic browser based consumption of web services on multiple devices. Very cool.
Dan Gillmor, Mercury News
I was still waking up and had only handwritten notes on this session, but here's what stuck...
- Old convergence was the old adopting the new
- Now its media in the digital age
- Journalism is a conversation, or maybe a seminar
- "We can fact check your ass," said Ken Layne
Founding Principles, including:
- My readers know more than I do (not a threat, an opportunity)
- Sources have new options (e.g. Pentagon posting full transcripts)
- Duality of channels good for distribution
- New tools
Sirfy: Guy blogging via phone while running a marathon
- Next time a major earthquake happens in Japan and there are 500 photos blogged before news outlets even arise it will fundamentally shake up journalism
- What will happen if Hollywood wins?
Bob F.: Diversity of media revenue models?
We now have an aggregation business model which is also successful as a journalism model.
News could have sued Netscape out of existance, but unlike entertainment, didn't.
Big discussion on if Bloggers should have ethical standards, more on that later.
Day 2 Opening Remarks
We have a good idea what the next nucleus will be (e.g. Web Services, Tivo, etc.). Inrastructure is where you start:
- Web Services -- Software
- Weblogs -- Content
- Google -- Data
- (not to mention datacommodities)
Great conversation last night. Wonderful to meet people I thought I already knew. Chris Gulker posted some photos (Im the guy in the green shirt). Dave has a dinner report. More photos and stories are lurking elsewhere. Pete Kaminski made a blogroll of attendees...
Gotta drop my kid at school and head over to the conference. Downloaded a new driver for my WiFi card, but may not blog live (somewhat a good thing).