CIO Mag on Blogs
CIO Magazine includes blogging as one of its Ideas for 2003. In idea 29 out of 48, it highlights the use of blogs as a marketing tool, citing Macromedia as an example:
"While it might not feel like a marketing tool, the opt-in nature of the technology makes it an appealing way to establish and maintain low-pressure, high-value relationships with customers."
I guess this is a sign that Gonzo Marketing is percolating to the mainsteam.
In a different section they highlight Phil Windley as a CIO Blogger: "Why go to the trouble? Abundant communication, he explains, "is crucial to a high-performance organization."