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Sunday, March 2, 2003 |
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Marketing: Flogging on a Blog is Steven Levy's latest in Newsweek. The subtitle: Dr Pepper is trying to use the grass-roots power of Weblogs to promote its new drink. That would be Raging Cow, a milk drink. What makes it a good piece, of course, is that he gives me the last word:
One Weblog guru thinks the campaign might backfire. "It seems ironic that a company would want to manipulate a phenomenon that s so generally bent on exposing things," says alpha blogger Doc Searls. "In my view blogs are the antidote to viral marketing."
Noticed this phenomenon a while back with the Barbie blog. I don't think I'm as disturbed by this as by the Barbie thing. I also don't think I need to worry about my blog getting coopted into such a campaign. Looking at Nicole's blog (Nicole is quoted in the Newsweek article.), I am struck by what a vastly different world of blogging exists outside the microcosm I frequent. The webcam thing is not as big a component, for example--probably for reasons both high-minded and practical. |
 I want one of these. Unfortunately, I don't know if it's worth $25 to me. Any chance those people will send me one? I'd post again later saying how much I liked it, I promise I would… 
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I'd like one, as well, and I might just go ahead and order one, rather than wait in hope. I certainly wish I'd had one before the mocha incident. |
Last update: 11/2/04; 6:08:18 PM .
