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Sunday, December 29, 2002 |
The Dell Interns Must Go. Like Steve the Dell Guy before them, the Dell Interns Must Die. String 'em up, by their toenails, in the middle of the square, and let the pack of wild dogs get them. Please. Okay, this is where the Tech Addict gets brutal. Technology is not difficult to understand. I am not a terribly bright individual, especially not with people like The Hons, Doc Searls, Steven Frank, and others out there. These guys are seriously bright and great at architecture. However, it is also possible that someone like me can deeply understand, manipulate, and integrate technology into my life. We don't need to "dumb it down" so to speak, we need to, if anything, immerse ourselves in it. The more we dumb down technology, the less valuable it becomes. You don't have to know a whole lot about how technology works to take advantage of it. You don't need to know what a JPG is, and by that I mean deeply understand what makes the image go, to put it up on a website. It's cake. iPhoto makes this easy. You plug it in, you play with stuff, stuff comes out. Yet the Dell people mock this. They trivialize the relationships in their business down to four interns who obviously don't have a fucking clue about things. Worse off, they're designed to represent the American public. We must not support people that mock us. We must, instead, give people better tools for an increasingly digital world. Convergence is upon us. As we integrate more technology, as we link more things together by technological means, sharing information, sharing trends, beginning to do things for us while we sleep, even. As technologies develop like Rendezvous become more and more prevalent, and after MacWorld San Francisco next month, I think that may well be the case, we need to provide good tools without having to dumb things down.
This means we have to treat the public not as a menace, not as small children, but as knowledgeable adults who are capable. That starts with us, folks. We need to bring the rest of the world into the know. That means getting your grandma on email, or instant messenger. That means showing your parents how to blog. That means creating technology that is inclusive without being difficult. Stop the Dell Interns of America. |
Okay, lots in my head right now, but I'm not going to spill it here. This weekend broken down:
okay, that's all until I figure out something decently intelligent to say. |