(US-New Jersey) This position is accountable to assist in the development and implementation of product business plans and the achievement of company's P&L goals for assigned products. Incumbents represent assigned products on extended brand teams and interact extensively with the other functions within Company. Incumbents are accountable for the implementation of marketing activities for assigned products both marketed and in development. BRAND PLANNING Lead and/or assist the development of pre-launch and launch plans and strategic marketing plans for new and current products. This includes working with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc. Develops and executes marketing plans through the extended brand team. Execute the effective integration of various marketing tactics medical education, advertising, public relations, sales force, patient education, etc. Develop and present compelling plans for management endorsement. May be responsible for effectively managing budgets and sales forecast. Work effectively with international colleagues for new product launches. Implement pre-marketing strategies, and develop clinical thought-leader relationships and involvement. Manage all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes. MARKET ANALYSES Develop marketing input to extended brand teams in order to maximize brand income. Analyze and define the market and provide accurate sales projections/forecasts for existing products. Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics. PROMOTIONS Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales. Develop and implement marketing plan with promotional budget responsibility. Implement promotional tactics within budget parameters. Select and manage professional services to create effective launch programs to maximize return on investment. This includes symposia, speakers programs, print materials, and Phase IV studies. Bachelors degree required. 3-5 years sales and product management/marketing experience within the pharmaceutical industry required.
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