See what I'm talking about
Smart Mobs -> Moblogbranding: Seewhatimtalkingabout.
Nokia accomplished a nifty experiment in marketing as futurism (or was it futurism in the form of marketing?) recently when they gave four London design students models of their mms-enabled phones prior to their public release, then compiled the messages the proto-pro-moblog team exchanged and published a book about it: "See What I'm Talking About". An artificial moblog, published on dead trees. The website, though, is an interesting historical document in moblog history.
The Nokia 7650 phone has an integrated VGA camera that allows users to take and send multimedia messages, incorporating color images, text and sound. The students shared messages with one another for four weeks and created a new mobile community based on instant multimedia messaging.
Contra CEO Antti Ohrling said: "As an ad agency, we were drawn by the idea that multimedia messaging could be used as a base for creating new, interactive communities. This project shows that when you combine talent with technology and innovation, the results are inspiring."
Designed to be an experiment in social interaction, the students found that whereas many forms of electronic communication tend to abbreviate and limit shared experiences, the imaging phones accomplished the opposite: "It expanded and enhanced our ability to express ourselves and share that. It puts the human back in e-form communications," said Harriet Banks. [Smart Mobs]
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