More on Hypertags
Smart Mobs -> More on Hypertags. Posters and adverts on the street could soon be a lot more informative.
A Cambridge-based company has created cheap, smart tags that can beam website links to mobile phones to give people more information about the poster, advert or shop the marker is attached to.
The smart devices, developed by a company called Hypertag, use infra-red to send web links to mobile phones.
This week Hypertag won a grant from the UK's National Endowment for Science, Technology and the Arts to develop its technology.
Jonathan Morgan, chief executive of Hypertag, said 40% of modern mobile phones could already accept information sent via infra-red making it an obvious choice for the tagging system.
"It is just like using a remote control on the TV," he said.
He added that Hypertag was also working on a Bluetooth version of its tag which transfers information via short-range radio link.
The links that are passed to mobile phones could lead people to be more information about historic monuments, exhibits in a museum or tell them more about products being advertised.
They could also direct consumers to sites where they can download music, movie trailers or stills from a film, said Mr Morgan.
Because the hypertags contain only information about a web link they are small, cheap and can be powered by batteries, said Mr Morgan. [Smart Mobs]
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