Lands' End's Instant Business Despite its clean layout, attractive models and snappy clothes, a Lands' End catalog will never be able to tell you if those chinos will fit your hips. Pose the same query to the Landsend.com Web site, and Randi or Diane--or one of their colleagues--will answer you within seconds. Clothing retailer Lands' End is one of the few companies that have been able to make money from one of the most popular byproducts of the Internet: instant messaging.
"Instant messaging has bolstered Lands' End's Web success. The company says that the average value of an order increases by 6% when a surfer uses its instant message technology. An online visitor who uses Lands' End's IM is 20% more likely to make a purchase than a customer who does not. "
Call centers are full of customer service agents waiting for calls. Using Chat or Instant Messages they can now take 2 and sometimes three calls at a time. Every website that serves a customer base will have this technology in the future.
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