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	Monday, October 28, 2002

Discounts for DevCon - For those of you here at the show, there is a 20% off deal for most products. You can get that at the Macromedia Store on the trade show floor. Also the DRK is for sale here for $79. If you aren't at the show, you can get 10% off Macromedia products through the deal on the left side of the page here in the blog. We are extending that deal for a bit since it was so successful. 7:20:36 AM      comment []

DevCon 2002 Certification - The training folks have been working with Vue Testing and have a training center set up here on the trade show floor to take the certification exams. I am scheduled for Wednesday at 10am. Wish me luck. I have taken the beta exams, but not the final so this is the real deal. If you are reading this from the show floor, GO TAKE THE EXAM! The office is at the bottom of the elevators on the first floor. 7:15:27 AM      comment []

DevCon 2002 Keynote 2 - Attendence... Just wanted to mention the level of excitement here. I was trying to get out of the keynote to make this blog entry as the audience was coming in and there was literally shoving and pushing and one guy running down the hall to get good seats. Very cool to see. Upwards of 2300 people here now.  A sell out. 5:52:41 AM      comment []

DevCon 2002 Keynote - Well the show has started and it's a doozie. I went to the rehersals just now and came out to blog the important bits. Rob Burgess is on stage giving an overview of Macromedia and where we are and where the market is. I think Mike Chambers is doing some live blogging in his blog. The gist of the presentation is that we are in a time of change from a service economy to an ambiance economy or experiential economy. We went from a comodity economy producing farm goods and hand made items, through the industrial revolution and then into the service economy. Now, Rob contends, the services are not enough, the experience of obtaining those services is what is driving the economy. An example is coffee. The comodity is pennies per cup. The roasted and ground beans manufactured for us to buy are maybe 5-10 cents. The cup of coffee as a service and the 7-11 or the corner store is 50 cents or a dollar. When you get to the Ambiance Economy though, you are looking at Starbucks with coffee at $3-5 a cup. The leaders of the new economy are the ones that are not only providing the best service, but the best experience. Rob likens the Internet to this experience. We have a functioning Internet that is providing a service, but the experience we deliver to the users is what is going to differentiate us and where the value is and that is what Macromedia tools let you do. Specifically the tools to create Rich Internet Applications. Rob is showing a site for the City of Davis, California's fire department. They do their online training through an application based on ColdFusion MX and Flash MX where the trainee sees all the safety equipment that he or she will use and can get commentary on the tool or piece of clothing with diagrams and demonstration films right there in the app. There is great navigation and a unified experience without having to bounce back and forth from page to page as you get yor information. Next up are the demos where there are a bunch of products being shown and a sneak preview. I can't talk about that, but I think it is the most important product we have shipped in several years.... I am sort of prejudiced though since I am working on the tutorial for it now. The best part of the keynote? The t-shirt gun. I kid you not they have a compressed air cannon to fire t-shirts into the crowd. :-) Goning back into the session to check out the demos. Check back when you can. 5:28:24 AM      comment []