KPMG challenges Hollywood's strategies
KPMG, the big consulting company, released a report that confirms what many of us have been saying for months: Hollywood's demands for draconian legislation out of Congress amounts to legislative protection of outdated business models.
Hollywood--represented by the RIAA and MPAA--can't figure out how to adapt to new models of business over the Internet. Instead, they want to legislate protection of the old ways. Congress didn't protect buggy-whip manufacturers, nor slide-rule makers. They shouldn't protect Hollywood.
Here's what Tara has to say:
"Companies are failing to develop proactive strategies to recognize and leverage their online intellectual property assets. A full 57 percent of media execs say their firms do not even have a process for classifying online intellectual property." The Digital Challenge: Are You Prepared, KPMG International.
According to this study, media companies have not taken stock of their digital assets and have no realistic business strategy. "Most respondents admit they do not have a formal review process aimed at deciding if particular content amounts to intellectual property, what protection it merits, and what strategies they can pursue to maximize online revenue distribution. (page 6)
KPMG offers the services media companies need to deal with their online problems including protection advice, fraud investigation and counterfeit sourcing and litigation/legal representation to name a few. Evidently, it is easier to pay off the congressmen in the hip pocket than utilize tools already available. Evidently, our legislators are willing to throw our justice system out the back door in favor of satisfying a corporate sponsor. These old school politics must go if we ever expect to see a free, flourishing market that meets the needs for today.
What this amounts to is cheap laziness. Hollywood tactics are as dated as our congressmen ('s). Instead of gripping their problems "at the board level" they choose to cash in their campaign contributions on two lap dogs. They have not developed a valid strategy to meet and compete in today's market. And if they get their way, they'll never have to.
Cheers to KPMG for bringing their market to the table. That is what capitalism is all about my friends--answering problems with service, not legislation. [Tara Sue's Weblog News]
Doc chimes in with his thoughts on the KPMG report, along with a link to Reuters' piece on the subject. I just tried to get the report from KPMG's site, which looks like hell--wonder if it's been Slashdotted? Here's a link to the PDF.