ClickZ B-Blog Article - John Lawlor Feedback.
ClickZ B-Blog coverage - John Lawlor's feedback
Excellent article. The use of blogs in business is in a formative stage. In fact, in many ways the possibilities of blogs for business parallel where e-mail marketing was in 1995:
- A strange look comes over people when I suggest blogs are an outstanding opportunity to communicate with their customers, prospects, peers, or employees. "Why would I do that?" was the standard response to e-mail marketing in '95 -- that same question is asked about business blogs today.
- "How can I use this approach to immediately market to millions?" is another parallel response. Blogs are about building relationships and trust, one relationship at a time. The bloggers that excite and provide value to their readers get traffic. One recent example is Gizmodo, a blog focused on "gadgets." It is pulling 50,000-plus page views a week, just five months after launch. History has proven e-mailing to millions of people who don't want to hear from you is possible but not good business. Identifying, attracting, and respecting the people who want or need your information is a sustainable business.
- In the early days of the Internet, there was an assumption that a business or individual had to put out more than they expected to get back. For example, e-mail newsletters were about helping the recipients, not just about selling them something. In the mid-'90s, savvy businesses such as Sun and IDG built credibility and communication with their customers and prospects by providing valuable and timely information with the expectation they were building profitable, long-term relationships. Examples of blogs building trust while building business are Scripting News and Marketing Fix. Scripting News is billed as the oldest living blog. Marketing Fix is actually five individuals pooling news, information, and commentary from their blogs into a group blog.
John Lawlor www.johnlawlor.com Thanks ClickZ.
original article link The B-Blogs Are Coming
keywords: b-blog, business-blog, blogs for business, blogs4business, blogpowered, weblog, bloganswerman, "blog answerman", "blogs for business", blog consultant, blog consulting, "business blog consult", consultant, consulting, blog newsletter, online marketing blogs, "blogs in business" [John Lawlor: blogs4business]
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