- Steve Jobs : The Guru
Imagine the scenario: a billionaire walks into a mobile phone shop. The sales assistant says, 'Can I help you?' but gets the reply 'Just looking, thank you.' The man tries a few phones, lifting his glasses to look at the detail of the display. He presses a couple of buttons. He shakes his head. He could buy any phone in the shop; in fact he could buy the shop, or even buy the chain. But he doesn't. He walks out, empty-handed.
...he still can't choose a mobile phone. (How nice to find you have something in common with such people.) His problem, he says, is that he can't find things that satisfy him. 'I end up not buying a lot of things,' he says, carefully, when I ask how he chooses what to buy from the myriad of gadgets and technologies in the shops. 'Because I find them ridiculous.'
- 9:08:29 PM
- Apple's Mike Evangelist Chronicles the Company in Weblog
The MacObserver has posted a great piece about a former director of video product marketing at Apple, has started a weblog where he discusses his career at Apple. From the article:
He is posting chapters from his upcoming book that documents his experiences working there.The chapters are available for all to read and comment on.
In addition to musing about Apple and sharing his perceptions of the people he worked with, Mr. Evangelist wants to use his blog as a tool to help other writers. He comments on his blog "The concept is pretty simple: make a place where I (and other writers) can work on their books online and get comments/feedback LIVE as they do it."
So far, a chapter discussing Steve Jobs, thoughts on writer's block, and comments about his favorite tech gadgets are available.
- 7:02:23 PM