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Sunday, January 16, 2005
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The Ski Boy and I just returned from a movie outing with Mom. We saw The Motorcyle Diaries at the Bear Tooth. A fine small film - a combination road and coming of age picture that just happens to relate a chapter from Che Guevara's early twenties. It wasn't overly preachy and as such was actually watchable, enjoyable, and did manage to get its message across. Of course, since I enjoyed the movie, that probably marks me as very bourgeouis. But no one would argue with that...
And South America - what a gorgeous continent.
8:15:03 PM
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Great essay in today's New York Times on Apple and Cool.
Apple gets it. Other companies don't. And if you have to try to be cool, the cool train has already left the station without you.
Here's Randall Stross' opening paragraph:
When TV Guide updates its 1999 list of greatest commercials of all time, I must root against the current occupant of the No. 1 position: Apple Computer's "1984," broadcast for the 1984 Super Bowl. The ad's indelible image - a sledge hammer thrown at Big Brother - makes good art for a museum installation. But for transcendent greatness in the real world, the top spot should go to a more recent instance of Apple-sponsored genius: the iPod commercials. (It doesn't matter which one.)
He nails it - the current iPod commercials are fabulous. And look at the success of the wildly fun ipodmyphoto.
I do not think there is another single product in today's marketplace today that can approach any one of Apple's products. Truly amazing.
The essay's last paragraph says it all:
Apple has $6.4 billion in cash, a seemingly small sum next to Microsoft's $64 billion. But it is Microsoft, the poor little rich kid, who must be envious of Apple. All of the billions in its corporate treasury, all of the personal billions of the co-founders Bill Gates and Paul Allen, all of the money in the world, cannot buy the ability to fathom the metaphysical mystery of cool.
2:57:20 PM
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© Copyright 2005 Stephanie A. Kesler.
Last update: 3/5/2005; 8:50:09 PM.
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