Those Cantor Ads Don't Bother Me
I understand why people may be uncomfortable with the new ad campaign for Cantor Fitzgerald, which dwells on the firm's near-destruction on 9/11 and its incredible recovery (here's the ad featuring Joe from the Baseline story). But I'm not among those who see this as a case of exploiting tragedy for financial gain. Everyone knows Cantor's grim history, and the company needs to tell the market that it is healthy in order to honor its extraordinary pledge to pay 25% of profits to the families of the dead for the next five years. This doesn't dishonor my dead friends Doug Gardner or Calvin Gooding or their colleagues, but it does help take care of their survivors.