Cognitive or Emotive Trust
Julian has pulled together a thread by Gary Lawrence Murphy and Ton Zjilstra to frame the issue of trust:
To summarise, Gary's key point is
that 'trust' arises from a brainstate, an emotional sensation
whereas Ton says
So if we say we trust someone, this means that we recognize a consistent pattern of behaviour, and a certain level of predictability (reputation) in the other.
Julian offers a systemic neuro-semantic frame:
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Like all systems with feedback loops it's easy to get caught into chicken-and-egg thinking if you ask which comes first - the somatic response or the meta-state thought structure about the value of a consistent pattern of perceived behaviour. It's a truism in neuro-semantics that meta-states collapse very quickly into a neuro-physiological state. Unpicking this to explore (and maybe change) the higher level states is an important step to understand what is happening... Ton appears to have done that unpicking, and for him the feeling of trust is associated with the cognitive state of recognising consistent behaviour. Ton doesn't mention if he actually makes his trust-based decisions on a gut feeling or whether he consciously explores the history of consistent behaviour. My guess in the absence of data is the former (but open to correction!)...
Some questions come to mind:
- Do other people share Ton's criteria for trust?
- What other criteria might apply?
- What evidence can we glean from online connections that might allow those criteria to be applied?
- Could we create new forms of information that would help that discrimination?
- How do we Mind-to-Muscle those mental states to give an emotional signal for "online trust" that will work as a shorthand?
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Trust is something that's built. Its a measure of dense connections over time. In weak ties, patterns of responsiveness and time costs provide the key signals. But its also something that can change with emotive events. But not only does probability distribution of trust in a relationship has really fat tails (risky), its a series of distribution as there are many kinds of trust.
9:30:23 AM 
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