Tony Perkins of Red Herring officially launched the Always On Network today. Its a media company thats attempting to capture the rising tide of blogging. Its a free membership community site that aggregates news and will offer celebrity blogging spots to tech execs while allowing commenting from members.
The blogging community may at first resist the bastardization of the blogging medium. Always On is a closed community similar to LiveJournal, but differs by its broadcast and comment format. Its point-to-multipoint, not multi-point to multi-point. No RSS syndication, just the remote possibility of links.
It does invite open feedback and portends wider use of commenting and community by online media properties. But the value of weblog is editorial, and Always On seems to want to keep it in the hands of professionals and occasionally celebrities.
But the message is of value to all. Always On bridges blogging into a new community. Some great people will discover blogging, at least in rough concept, through this site. This is a good thing.
UPDATE: Mitch previously noted What the article doesn't say is that Red Herring is shutting down. ...Note that the site is owned by an eponymous LLC and not the Herring. Dave notes Be careful what you promise.