TIVO’S BIG SELLING POINT for many customers was the idea that
they no longer needed to live their lives according to the TV schedule.
What many failed to realize is the entertainment glut that is created
by saving so many favorite programs.
“I love my TiVo and get separation
anxiety when I spend too much time away from it,” said Cori Martinelli,
an economist with the U.S. Bureau of Labor Statistics in San Francisco.
She catches herself worrying,
“Gosh, did (the show) record OK? Is something being deleted before I
can watch it?”
The TiVo digital video recorder, a
videocassette recorder-sized black box that attaches to the back of a
TV, functions like a computer hard drive, storing programs the user has
scheduled to record. It allows users to fast forward past commercials,
and pause and rewind shows as they are broadcast.
The hard drive comes in 40-hour or
80-hour versions. The larger size stores about 80 hours of recordings
on the lowest quality picture setting, 50 hours on the medium quality
setting and 25 hours on the highest quality setting — roughly the
equivalent of 16 to 53 90-minute movies.
Fanatical TiVo users complain that
their TiVo quickly fills up with shows they can’t bear to delete, from
self-improving educational fare like “NOW with Bill Moyers” and
“Chimps: So Like Us,” to less cerebral programs such as “Sex and the
City.”
Like an ever-growing stack of
magazines on a coffee table, the TiVo glut promises many enjoyable
hours of entertainment. But the sheer amount is also overwhelming.
Many TiVo users say they bought
the device thinking it would allow them to take greater control of
their TV watching. Instead, they find themselves burdened with another
obligation in their already filled day.
‘I get to the point now where I skip going to the
gym so I can keep up with watching “Dawson’s Creek” reruns.’
— KEVIN COTO
TiVo user
Kevin Coto, a financial
systems consultant in New York City, can relate.
“I get to the point now where I
skip going to the gym so I can keep up with watching “Dawson’s Creek”
reruns,” which are broadcast for two hours each day, he said. “I look
forward to when they end so I won’t be stressed.”
‘TIVO MISER’
For something designed to solve a
simple problem — making recording TV shows easy and reliable — TiVo has
created whole new categories of need.
For example, sometimes the show
recorded is different from what was supposed to be recorded, usually
due to local network scheduling changes or the occasional baseball
play-off that preempts regularly scheduled programming.
Only TiVo fans know the radical
disappointment of settling in to watch a recording of, say, a biography
of actor Johnny Depp, and discovering that TiVo has captured a kitchen
knife infomercial instead.
TiVo obsession can reach the point
where viewers routinely turn the device on just to do maintenance
tasks, such as saving shows due to expire that haven’t been viewed or
deleting duplicate shows recorded just in case the original was not
recorded.
Bedard rates himself a “TiVo
miser” because he records programs selectively and is quick to delete
them so he has plenty of room on his hard drive for new recordings.
“I always want to make sure I have
the maximum amount of hard drive space in there so if I ever have to go
four days without watching I’ll have enough room” to store them, he
said.
Bedard said he also frequently
worries about missing “that last blurb” on his favorite sitcom because
some shows run over time. TiVo users can set the device to record
programs one to five minutes longer than their scheduled finish time.
There are companies that offer
disk drive upgrades for people who want even more room for recordings,
and a few customers have more than one TiVo in their homes, said Brodie
Keast, senior vice president and general manager of TiVo Service.
Despite the tension TiVo can cause, customers say they can’t imagine life without it.
“I thought the whole thing had
gotten erased one time and I completely freaked out,” said Coto of the
thought of losing all the shows he has saved on his TiVo.
“I was going to be in mourning for
the programs I lost. But also, if the box was broken I would have to go
out and buy a new one right away,” he said. “I can’t see myself going a
week without it.”
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