"Verb: It's what you do." That's the slogan the Bush administration thinks is going to inspire "tweens"—kids between 9 and 13—to get off their duffs and get active. To that end, the administration has pledged $190 million to an ad campaign that's supposed to lead the charge in reducing childhood obesity.
SLATE: Why the Bush administration's anti-obesity campaign is doomed.
It is about teaching personal responsibility, just like "Just Say NO!" was. OK maybe it is personal blame, but that is the same thing, right?
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