Tuesday, November 18, 2003

Notes on the Dean case study:

  • I have not made up my mind about Dean as a candidate -- I've spent relatively little time considering him as someone I might support.
  • This stuff won't work for everyone -- you've got to have a viable candidate in the first place. I don't think Kucinich or Moseley-Braun could replicate Dean's success.
  • My requests to the Edwards campaign to visit and discuss their technology in depth drew no response.
  • None of this means Dean is going to win, and none of it can make him win on its own -- message, tone, and external factors are critical -- but it's a huge part of his success so far.

When I get the chance, I'll post some quotes that didn't make the cut.

11:05:10 AM    comment []

My case study on the Dean campaign's online strategy is up at the Baseline site. It weighs in at almost 6,000 words, with more to come -- the print version will include our usual smorgasbord of charts and sidebars.

Some quotes from the article:

Zephyr Teachout, Dean's director of online organizing: "I'm obsessed with offline."

"I can imagine the campaign without the blog, but not without Meetup."

Joe Trippi, campaign manager: "We want to let [grassroots volunteers] have control, let them help the campaign how they want to help the campaign."

Staff blogger Joe Rospars: "The blog itself is not about getting votes, it's about activating people to get votes."

Campaign consultant and Cluetrain Manifesto co-author David Weinberger: "They are as close as I've seen to structuring a political campaign around the Cluetrain themes." 

Blogger-in-chief Matt Gross: "The more you see of the technology, the more stifled the conversation becomes."

10:49:17 AM    comment []