Saturday, November 8, 2003

Word of Mouth I feel that word of mouth is the best advertisement there is. It is honest and not hype. It propelled Nouveau Flamenco to amazing sales figures and I hope that word of mouth will make our internet sales adventure work out as well. I feel that making free songs available in our Listening Lounge will encourage people to return to our web site often and will hopefully attract new listeners. I am also counting on the fact that by investing in you by spending time and money on bringing you free downloads instead of spending resources on conventional advertising, that I can inspire your word of mouth. If you like the free downloads, please tell your friends about them. Server space and especially download capacity cost money and we are betting on attracting new listeners and CD-buyers to make this work. I want a grass-roots growth, something that expands slowly but surely and is not based on hype. This feels more real to me. This is also the reason why I never moved to Los Angeles, even if it means that I might never do a cool movie soundtrack: Santa Fe keeps me real and simple. I think the next Luna Negra (red field) album, La Semana will be the big make-or-break point for our adventure. I am aware of the fact that I have to write and record a great album that inspires people to talk about it and recommend it - nothing like putting more pressure on myself - and then I will count on all of you to help spread the word if I can indeed come up with a great album of music. I am hoping to be able to release the CD sometime in Spring of next year. 2:08:25 PM    comment []; Coming up..... Live show: I listened to board recordings from recent shows and selected Duende de Amor, Sao Paulo and the Percussion Duet which we will all feature in our Listening Lounge in December and January. 1:39:10 PM    comment [];

© Copyright 2003 Ottmar Liebert. Last update: 12/1/03; 6:10:06 AM.