I receive a bi-monthly newsletter from the Goizueta Business School at Emory University. The site requires registration, but the information is first rate.
The currend issue has an interview with Sergio Zyman called his "Formula for Marketing in the 21st Century." I know a many marketing people read this blog, so I recommend this. Having "backslid" into marketing once or twice in my career, I still follow the trends intensely. Zyman talks a lot about brand awareness.
With the supplier consolidations of the past 10-12 years, that has increasing relevance. Rockwell has had to handle (I'm not sure how successfully) morphing the tried and true Allen-Bradley and Reliance names into an awareness of Rockwell. Schneider has a heck of a time branding Schneider against the history of (in the US) such venerable names as Square D and Modicon. Emerson Process similarly with its Fisher, Rosemount, Fisher-Rosemount brands. ABB has amassed many brands as it built its product portfolio.
That is just a sample off the top of my head on a Sunday morning before I dash out to referee a couple of college soccer games. But the point I'm making is--how well are you all promoting a consistent brand image and consistent product delivery? Is there room to do better? Should you be following another Zyman idea to assure that your advertising is built to perform?
8:13:00 AM 
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