Old Champs Make Money [from Slate]
This slate article discusses old pro. athletes who are making money on their past success. It talks about the '85 Bears, and their new corportation that seeks to market them fulltime. Here's a quote:
This year, the Bears have professionalized their self-promotion by incorporating as 1985 World Champions XX, Inc. The president of the firm handling the team's marketing told me the ex-champs hope to raise money for after-school programs and the Walter and Connie Payton Foundation. There's profit to be had, too. On the group's official Web site, you can buy a T-shirt, bid on vintage merchandise, and invite real live ex-Bears to your next corporate outing or backyard barbecue—"a minimum of 3 Bears per event, please." The team is also planning to launch a more diverse apparel line and a selection of logo-festooned groceries in local chains. And once the NFL season starts, the Super Bowl Shufflers will make regular television appearances, a documentary film, and appear at "a big blowout event during the Super Bowl."
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