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Saturday, June 08, 2002 |
Cross selling: the Holy Grail for Professional Services Firms. After attending the AAM conference and reading an article in Forbes about Citigroup, I got to thinking about the challenges of cross selling and the tremendous opportunity for growth cross selling represents for professional services firms. I jotted down a few thoughts, and will likely revise this from time to time. [tins ::: Rick Klau's weblog] 10:26:25 AM ![]() |
The Most Common UNIX Commands For Webmasters [The Shifted Librarian] 10:25:56 AM ![]() |
Augmentation not automation to improve knowledge work productivity.
Attacking the productivity of knowledge work is the right target, but automation is the wrong weapon. Now, more than ever, we need to be careful about the language we use to think about and talk about how productivity applies in the realm of knowledge work. The best starting point is Doug Engelbart and his notion of augmenting human intellect. The challenge is to improve how we think about how we think and to then look for how tools, techniques, and technology can improve the outcomes. Automation is the wrong concept on two grounds, at least. First, automation contains the notion that our goal is substitution of technology for people. While these opportunities do exist, they aren't the most important ones. Moreover, when you think in terms of automation, the result is such horrors as the mindless scripting of call center interactions. That's a poor strategy for improving productivity in the long term no matter what the short-term payoffs. Second, thinking in terms of automation shifts attention away from the highest value-adding opportunities. These come from thinking hard about how technology can be used to redefine the task in ways that leverage the distinct strengths of both people and technology. If you don't take the time to do that thinking--if you apply technology as an automater that can be substituted for human thinking--you risk doing what my old friend Benn Konsynski used to call "speeding up the mess" [McGee's Musings]10:16:39 AM ![]() |
Robert X. Cringely writes about the threats to Wi-Fi's band and the nature of interference and the FCC: he's absolutely right on all counts. Steve Stroh will get credit when the day comes that cities light up their night skies with RF systems, and all of our 2.4 gigahertz networks sputter and fail. It won't happen all at once, and we have an exit plan. [80211b News]10:04:00 AM ![]() |