Saturday, October 5, 2002

Over the past century advertisers have developed a good sense of how to manipulate people by using certain hot buttons. The steam from a hot meal, new and improved products and sexual laden images are very strong triggers. Neurological science is making headway on understanding how and why these triggers work. http://www.salon.com/tech/feature/2002/09/30/ad_brain/index.html This deeper understanding probably won't change advertising as those folks seem to have the rules they need, but this is fascinating stuff. 6:35:56 AM     One of the better fireworks applets out there - and more than a few have been written. http://www.maylin.net/Fireworks.html 6:35:43 AM     Blackcat is now offering usb radiation detectors and OS X drivers. http://www.blackcatsystems.com/GM/ Try one of these on a ionization based smoke detector if you want to unsettle yourself. At close range these are remarkably "hot". 6:35:31 AM     Fingerpointing in the 3G episode will only intensify as large investments evaporate. http://www.commsdesign.com/story/OEG20021003S0048 There is quite a bit of bad analysis going on these days. WiFi is not a generic replacement and some of the guesses of what people will pay for are - well - bizarre. The telcos would have been much better served by a CSS (chief social scientist) rather than a CTO in many cases. Wait - I can think of one that had a social scientist in such a spot and he was a disaster. Perhaps there should be a requirement that the CTO or CSS be competent. 6:35:18 AM

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