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Dave Winer: "Interesting argument about the white-on-orange XML buttons. Reminds me of a story. In 1995 or 1996 or so, before the dotcom boom, I was driving from SF to Calistoga, via US 101. In San Rafael, I passed the Marin Civic Center, which had a big electronic billboard facing the highway, one where the message can vary depending on what's going on. That day the sign simply said http://www.marin.org/. I bet just one in a thousand of the drivers knew what that weird word meant. But I knew and I laughed out loud because it was such a cool use of technology, and a harbinger of things to come. Today it wouldn't even make an impression because URLs are so commonplace, in fact, you'd probably be surprised if they didn't tell you how to find them on the Web. Now I'm not going to tell you I know for a fact that the white-on-orange thingies are going to be as ubiquitous as Web URLs in the physical world, but maybe they will be, and it doesn't hurt anyone to see a little thing they don't understand, happens every day, all over the world, and somehow we survive."
Click on the orange xml icon for the Coyote Gulch rss feed. 
7:47:52 AM 
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