Now the RIAA is suggesting ISPs should be billed for the type of content they carry. Perhaps this could be made to apply to telephone service too - maybe we can get rebates from the Telcos for all of the bad financial advise that has been carried by them. Maybe the RIAA can collect on all of those performances of Happy Birthday to You,,,
My personal studies show a very different signal than what the RIAA reports (but I'm only looking at colleges and high schools) ... What I see is a frustration with the quality of the product and competition with other things on which to spend money. People who move files tend to report spending more on music. Most of the file swapping I see takes place within small groups using CD burning ... There is also an increased interest in small labels - particularly European labels.
I've mentioned it before, but it is worth mentioning again. The music companies have a great deal of control over a channel of music delivery to the consumer. They see themselves as discovering, developing and promoting talent. This is all fine and good, but the major thing I hear from people between 15 and 25 is that the current offerings are incredibly lame. Falling revenues from live concerts and tours dropped indicates a diminishing interest in the product rather than theft of the product.
There is interesting music out there - just not from the majors. There are also interesting DVDs, movies and video games (all of which have grown - perhaps at the expense of the music business). To compete the music majors need to increase the quality of their product and add other types of value. Only then will they re-engage their customers.
The Register recently posted a note on the IFPI (an international version of the RIAA) and its mission to fight piracy. Early attempts at P2P poisoning (or war) are mentioned along with the music industries unwillingness to evolve their business model to work with digital music. A few of us were involved in digital music projects aimed at supporting the music industry in the time frame mentioned here. The article seems accurate.
I have made a point of mostly buying directly from musicians. If you need something from a major label consider a visit to a used record store. A bit of searching will reveal places on the web if there isn't anything in your town.
6:20:12 AM
|