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Thursday, June 20, 2002 |
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News: New study claims that the more sex and violence there is in a TV show, the less likely that viewers will remember the commercials: http://www.washingtonpost.com/wp-dyn/articles/A61546-2002Jun16.html Comment: I'm a little skeptical because the researcher admits his bias -- he's concerned about the societal impact of TV sex and violence. Still, it's an interesting conclusion that the most popular programs may be the least effective in selling products! If advertisers wise up to this, it could spell the end of "free", commercial-supported television. It will be all HBO, all the time. But, as I've written before, I love to get advertising about products in which I am interested: astronomy, books, computers, games. The challenge for advertisers is to persuade consumers like me (like, make it worth my while) to provide the personal information they need to target ads specific to my interests. Perhaps by using services like TiVo. News: Amazon.com has great customer service and free shipping for orders of at least $49: http://www.amazon.com Comment: A week-and-a-half ago I ordered a new telescope from Amazon. Then yesterday, I saw that they had lowered the price by $90. I sent them an e-mail, and they cheerfully refunded the difference. I spent it by ordering more astronomy gear from them (heh heh heh). The novelty of ordering stuff from the Internet wore off a long time ago. Amazon marches on by continuing to make it easy to buy, having lots of selection and paying meticulous attention to customer service. News: A third straight night of observing with my new telescope. Comment: Amazing! I'm more enthusiastic than I have been in years about observing the Moon, thanks to the ease of use of the new scope and the sharp optics. I found last night that observing far out at the end of the backyard reduces the effect of heat waves roiling the atmosphere. Click here to see current comments and add your own. 11:44:15 AM 
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